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全球手机用户行为分析:看看大家都用手机干什么名堂?

                                      

这张图表还是比较全面,各个国家的手机用户还真不一样。如果方法可靠,那么对于大家还是很有参考价值的。各个国家玩手机都有不同的玩法。

Mobile Subscriber Monthly Consumption of Content and Applications
 M:Metrics Benchmark Survey (Percent of Mobile Subscribers): December 2007

 

 US

 EU

 FR

 DE

 IT

 ES

 UK

中国 

Watched video

4.5%

5.3%

5.1%

2.4%

6.4%

7.7%

5.4%

0.9%

Listened to music

6.2%

16.1%

13.7%

14.8%

13.6%

20.3%

19.5%

34.8%

Accessed news/info via browser

13.0%

9.2%

9.2%

5.1%

7.8%

7.4%

15.9%

6.1%

Received SMS ads

19.0%

51.2%

64.6%

31.5%

57.3%

72.3%

37.3%

n/a

Played downloaded game

9.0%

8.5%

4.0%

7.7%

8.7%

12.7%

10.6%

10.0%

Accessed downloaded application

4.6%

2.7%

1.2%

2.1%

4.1%

2.5%

3.5%

2.4%

Sent/received photos or videos

21.4%

28.2%

25.2%

22.1%

32.8%

31.8%

30.5%

15.2%

Purchased ringtones

9.7%

4.2%

4.3%

3.7%

4.8%

4.4%

3.7%

4.4%

Used email

11.9%

8.4%

6.5%

6.5%

10.4%

9.3%

9.5%

2.5%

Accessed social networking sites

3.9%

2.5%

2.1%

1.2%

2.2%

2.6%

4.3%

2.2%

Source: M:Metrics, Inc., Copyright © 2008. Survey of mobile subscribers. Data based on three-month moving average for period ending 31st December 2007, mobile subscribers in  France,  n = 12,783 Germany, n = 15,585; Italy, n = 13,059; Spain,  n = 12,720;  United Kingdom,  n = 15,259; United States, n = 32,262; China  n = 5,163 (cities of  Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Wuhan and Xi'an).

【作者: 方兴东】【访问统计:】【2008年03月21日 星期五 16:22】【注册】【打印

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